How To: Build Your Best Social Media Team Ever

July Blog Cover

Listen to Podcast Episode here!

It has been a while since I have shared any marketing or entrepreneur advice, so this month I am sharing with you how to build your best social media team EVER! I have combined professional advice that I have given to three different organizations into one master plan for you. We will go over content planning as well as the main roles that I believe are important to a well run social media team. I have also put together a Google Slides presentation on this topic, available for a $1 one time download!

First, I believe that with any good content plan it is best to focus on creating original content whenever possible. The main types of original content to focus on are articles, videos, and graphics. You might think this sounds incredibly difficult, but we really have some awesome tools right at our fingertips that can help make this task surprisingly easy. For articles, almost any website can handle a blog feed that you can use on a regular basis to connect with your followers. For videos, most of you have phones in your pocket right now that are capable of capturing and posting great video. For graphics, I highly suggest using Canva. Canva has templates and elements already in place for you to customize, download, and post!

Continue reading

Behind The Scenes Of My Former Life

8F41CFE9-1000-4DBE-95FA-EC6C2853A82E_1_201_a

One day over a cup of coffee my new friend asked, “So do you think this town is a good place to own a business?”

I took a long pause as I thought back over the past few years. I had opened and had been operating a small digital marketing firm in “the biggest small town” in South Central Texas. It was fairly successful, but it had come with costs.

“On paper, I think this town has all the resources needed for a new business to be very successful. But in reality, it’s not exactly a fair playing field.” I replied.

“What do you mean?” my friend pursued.

At the time, I was still very much in the game and trying to play by all the rules. However, now having been out of the game a couple years; I am finally ready to share a few glimpses behind the scenes of my former life.

Continue reading

Best & Worst: My Former Clients & Employees

img_8482-1

Photo Credit: Sean Hayse

Have you ever done the “rose and thorn” activity? It is sometimes called “peak and pit” or “high and low.” It’s one of my favorites to do around the dining room table. The activity goes like this: each person gets a turn sharing the best part of their day and the worst part of their day. My favorite thing to happen during this activity is the realization that you didn’t have a “worst part” of your day.¬†This is also a good activity to do after milestone events like at New Year’s, the end of the school year, or the end of a vacation. Today, I am going to share the best and worst moments with my former clients and employees. I learned many things along my entrepreneurial journey and I am finally ready to share more about what transpired behind the scenes. Let me be clear, my hope today is not to rile anyone up, but rather to encourage other entrepreneurs who may be experiencing “thorns” at this time.

Continue reading

How To: Use Canva & LinkedIn

img_8150

Recently I have started volunteering with a new non-profit in Wichita called Work 4 A Living. They are currently located inside City Life Church downtown and they work to “empower people with the job skills and entrepreneurial skills to support themselves and their families.” I came in a couple times to take headshots for the class and I thought it was really awesome that the program thought to offer that. I have written before about the importance of social media and your personal brand – and my #1 tip is to have a good photo of yourself in place!

Last month I came in to teach a workshop on two powerful tools: Canva and Linkedin. Today I am sharing those tips and tricks with you!

Continue reading

Dear Entrepreneur, Protect Your Heart

I want to share with you some about my journey as an entrepreneur, which can best be categorized into three major stages:

My first stage of entrepreneurship can only be described as an intensely focused drive. It was a balancing act that ultimately resulted in growth for our business. I was able to enlist support both in work and at home. In the moment, all I could see was the business success and I saw the fact that our family was holding it all together as a success as well. Looking back now, I can’t help but wonder what I missed out on during the time I was burning the candle at both ends…

Continue reading

How To: Start A Blog

img_6620

Hair Cut & Color: Shauna Zerger, Planet Hair | Earrings: Lox Lux Jewelry | Top: Turquoise Ranch Western Wear | Decor: Hearth & Hand for Target

Last month I went home to Texas to visit some of my very best girlfriends in the whole world. While I was visiting, three different girlfriends told me that they had thought about starting a blog at some point. One girl is a millennial marketing student getting ready to conquer the world, one girl is a busy wife and mommy running her own business, one girl is a top notch nurse balancing work and family. I don’t know about you, but I would love to read about even just one day in the life of any of those fascinating ladies.

Continue reading